The Fatherhood – Fiat 500L 12″ Remix (Fiat UK)

March 20, 2013 at 9:33 am | Posted in Daily Life | 1 Comment
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Did you see it coming?!  After the very entertaining and viral sensation that was The Motherhood from Fiat 500, there had to come a Fatherhood!

The video, much like The Motherhood, shows the ordeals of being a new dad as he tries to get his babies to sleep on a night time drive – in his Fiat 500 of course.  Dad tries desperately to get them to nod off whilst hankering for his life pre Fatherhood.

A life of shoulder-puke, broken sleep and marital rifts all come up in the eighties inspired song – with the threat of revenge on the children’s wedding day for the stress they’re causing their dad.

I have to admit to having a teeny crush on the Dad – and this follow up video from Fiat is even better than the first.  Working in PR and social media too (yawn!), I think it’s really hard for big brands to do viral content like this and do it well.  It’s so difficult to get away from the big sets and bright lights and create something witty when it’s scripted and uses actors rather than candid footage.

I think that Fiat have achieved something pretty unique with The Fatherhood.  On a par with The Old Spice fish phenomenon maybe?!

Going back to the video; got to love the New Romantic nod and the challenges of having young children are in there down to a t – finding the favourite bear, lack of nookie and the sirens waking the baby just as Dad pulls up outside the house!

It’s great when a brand takes a risk – maybe not quite on the edge but it’s the family market – so the random unicorn in the back of the car made me smile!  Take a look, might just brighten up your day. It’s a dad’s life…

The Fatherhood features the new Fiat 500L, Fiat’s latest addition to the Fiat 500 family. The new Fiat 500L is aimed at style-conscious young families who are looking for a car that not only meets their practical needs but also reflects their personality. Significantly larger than the iconic Fiat 500, the Fiat 500L is plenty big enough for a family of five.

I received a small payment for posting this content.  I stick to the Bloggers with Integrity code to post honest reviews and only share content which I find interesting and think my readers will too.  Off to watch some Human League on YouTube..

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  1. Why the Human League? My girlfriend and I went right there, too, as she insisted that the male lead in this ad (or at least his voice double) and the male lead in HL are one and the same. I’m not convinced, but I can’t find a cast listing. What do you think?

    For what it’s worth, my money says that the male vocal sounds like a Depeche Mode alum, or a faithful imitator.


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